![]() ![]() On the other hand, it already lost money when its stock recently plunged, in part due to the Rogan controversy.ĭaniel Ek has written two open letters to the company’s employees since he received a letter from more than two hundred health practitioners bringing concerns about COVID-19 misinformation on Rogan’s podcasts. On the one hand, the company is interested in higher revenues and has no intention to close Rogan's podcast, which it reportedly signed a $100-million deal to acquire. Spotify is obviously in a challenging situation. How effective has Spotify’s response been so far compared to other similar situations you’ve witnessed or studied? We spoke to her about Spotify’s response so far and what’s at stake for the company going forward. Oksana Shkurska, an assistant professor in the Rowe School of Business, studies corporate apologies and barriers to effective communication in big business. On the other hand, it has stood behind the podcaster, with CEO Daniel Ek telling employees in a letter last week that he doesn’t believe “silencing Joe is the answer.” It has slapped content warnings on any podcast featuring discussion of COVID-19, deleted about 70 episodes of "The Joe Rogan Experience" from its offerings, and distanced itself from Rogan's views. ![]() Spotify's response to the Rogan storm has so far been two-sided. It can also pose a test of just how loyal users and customers are to a company, particularly in ethically charged situations like the Rogan one. How a company responds in times of trouble can say a lot about its corporate values. ![]() Audio streaming giant Spotify has navigated one of its biggest in recent weeks, facing calls to drop popular podcaster Joe Rogan from its platform over concerns he’s shared misinformation about COVID vaccines and repeatedly used racial slurs on his show. In the world of big business, controversies arise. ![]()
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